Privacy

Last updated 22 October 2026

In short: your closet lives on your phone and in your own Google Drive, not on our server. What you share with friends, and what you choose to post, is kept so they can see it. When you open a shop from the app we count the visit, never who made it. Sponsored pieces are matched to your outfits on your phone: nothing about you or your closet is sent to brands, or to us. There are no other ads unless you choose to watch one for extra scans, and those aren’t personalised. If you say yes to trend reports, anonymous totals from your closet go into reports that brands pay for; we never sell your personal data. You can delete your account, and everything we keep with it, from Settings.

Your account

You sign in with an email code, Apple or Google. We keep your email address (or Apple’s private relay address), which ways you sign in, when the account was made, and the last day you opened the app (just the day, so we can count how many people use Closetboard; each day’s count of people is kept without names). If we verify you, the blue tick by your name, we keep when and as what (a stylist, a notable person or a brand). Sign-in codes are emailed to you through our email provider. Your settings (your currency and cut-out quality, say) are kept encrypted with your account so they follow you to a new phone.

Your closet

The pieces, photos, outfits, albums and wear history you add are stored on your phone. Backgrounds are removed on your phone. If you turn on Google sync, a copy is kept in Closetboard’s own hidden folder in your Google Drive so your devices match. Our server never keeps your closet and never holds your Drive access: the key that lets your phone reach Drive stays on your phone.

Google user data

With Google sign-in we receive your Google account’s email address and ID, used only to sign you in. With Google sync we ask for access to Closetboard’s own hidden app folder in your Drive (the drive.appdata permission). The app can’t see, change or delete any of your other Drive files. This data is used only to sign you in and keep your closet the same on your devices. It isn’t sold, used for advertising, shared, or used to train AI models.

Closetboard’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. To stop it, turn off Google sync in Settings or remove Closetboard at myaccount.google.com/connections. To delete the copy in your Drive: Google Drive → Settings → Manage apps → Closetboard → Delete hidden app data.

Circle: friends, chats and Everyone

If you use Circle, we keep your profile (name, username and photo), who your friends and groups are, and your chats: messages, pictures of the outfits you send, and votes and comments on them. Only the people in a chat can see it. Outfits you choose to post to Everyone can be seen by everyone using Closetboard, with your username or anonymously, as you choose; you can take them down at any time. Reports of a post are kept with it. Notifications go through Apple’s push service.

Personal stylists

If you choose to work with a personal stylist on Closetboard, you say yes to their invite after seeing who they are and exactly what they’ll see. While you work together:

What’s copied for them. Your phone keeps a copy of your closet on our server for your stylist only: your pieces and their photos (without your own notes on pieces), your outfits and your albums. What you wore, and your style consultation, are included only if you leave those switches on; turn either off on My stylist and it’s removed straight away. Nobody else can read the copy, not other stylists and not other users.
What your stylist sends you. Pieces, outfits, albums, notes (your colour analysis, sizes and so on) and advice they send wait on our server until your phone collects them, then live in your closet like everything else. Your answers (yes or no to a piece, and why; what you think of a look; that you wore one) go to your stylist. You also get a chat with them in Circle.
What only your stylist keeps. Their private notes about you, their advice and the sessions they book are kept for them on our server. Sessions they choose to share show on your My stylist.
Stopping. Tap Stop sharing on My stylist at any time (or your stylist can end it). The copy of your closet, what was waiting to be sent to you, and your answers are deleted from our server at once; what you already received stays in your closet. Your stylist’s own notes stay with them until they delete them, as any professional’s records would.
Stylists. If you apply to work as a stylist, we keep your application (your name, business, Instagram, website, where you work, what you offer and your email address) so Closetboard’s owner can review it, and what your clients see of your profile. Stylist plans are App Store subscriptions: Apple handles the payment and tells our server which plan you’re on and until when, never your card details.

Bookings with stylists

If you book a session with a stylist, or take bookings as one:

A booking keeps the service, the time, where (or that it’s a video call), the price, any note you add, whether it’s been paid, and any change, cancellation or fee. Both you and the stylist can see it. Messages about it go in your Circle chat with the stylist, as a notification and by email.
A stylist’s business keeps what they set up: services and prices, hours and rules, their profile (pictures of their work and, if they add them, well-known people they’ve styled with their Instagram), and for invoices their business name, address, VAT number and how to pay them. Invoices and receipts go to the client by email and in the chat.
Calendars. If a stylist turns on Keep your busy times free, their phone sends only when they’re busy, never what’s in their calendar. Their private calendar link shows their own bookings to the calendar apps they add it to.

Share links

A share link’s page holds the pieces’ photos, names, brands and sizes, your name and your note. Friends who open it give just their name and can say which pieces they’d like; that’s kept for you for about 30 days or until you delete the link. Photos are deleted when the link expires.

Shopping

Reading a shop page. When you add from a link, our server, or your phone, reads that product page and its photos so you can pick one. We don’t keep them.
Get the look. Each piece you scan is cropped on your phone and sent to our visual search provider, which compares it with products online. The crop sits at an unguessable address for a few minutes while that happens and is then deleted. We count how many pieces you scan each month.
Price alerts. If you turn on an alert for a piece on your wish list, our server keeps that piece’s shop link, name, price and size with your account, so it can tell you when the price drops or it’s back in stock. Each shop page is read about once a day, by our server or, for shops that turn our server away, by the phone of someone watching it; one reading serves everyone watching that page, without saying who. Turning the alert off, or deleting your account, deletes it.
Opening a shop. When you open a shop from the app, we count it by where you opened it from (your wish list, say) and which shop, never who you are. Some links go through an affiliate network, so the shop knows the visit came from Closetboard and may pay us a commission if you buy; that doesn’t change your price. Shops you visit in the app’s shop browser are websites with their own privacy policies and cookies, just as in Safari.

Ads you choose to watch

Closetboard has no banners or ads that pop up. The only ads are short ones you can choose to watch when you’ve used a month’s allowance (Get the look’s piece scans), for one more look’s worth. If you never tap Watch a short ad, there are none.

Who shows them. Google AdMob. The app starts Google’s ad software only when you tap Watch. The first time, where the law asks for it (the UK and the EEA, for example), Google shows its own consent form; you can change your answer later in Settings.
Not personalised. We ask Google for non-personalised ads only, and we never ask to track you, so your iPhone keeps its advertising identifier from Google and other apps.
What Google receives. To show an ad, check it was really seen and keep ads safe, Google’s software receives your IP address (which gives a rough location), information about your phone and the app, and how you interact with the ad. Google’s privacy policy applies to that: policies.google.com/technologies/ads.
How the extra scans reach you. The app gives Google a sealed code instead of anything about your account. When you’ve watched to the end, Google’s server tells ours, with that code and a signature we check, and we add the scans. Google never gets your email address or your account.
What we keep. Each reward with your monthly counts (when, and for what; at most five a day), deleted with your account, and a record that each ad’s reward was paid, with nothing about who, so it’s only counted once.

Trend reports

Closetboard makes trend reports, like which colours people wear most this season, from anonymous totals across many closets. Brands and retailers pay for these reports, which helps keep Closetboard free. It’s your choice: the app asks once, nothing is counted unless you say yes, and the app works just the same if you don’t. You can change your mind at any time in Settings → Your data, where What’s shared shows exactly what your phone sends.

What’s counted. If you say yes, about once a week your phone works out a summary of counts from your closet and sends it: the kinds of pieces you have, with their main colours, patterns, materials and brands; how often each kind was worn in the last 90 days, and how many pieces have never been worn; your wish list’s kinds, brands and price ranges; the sections you shop in (menswear, womenswear) from your style profile; and your country, from your phone’s region setting.
What isn’t. Never your photos, the names or notes you give pieces and outfits, your location, your friends or chats, your email address or anything else that says who you are. Brands are cut down to the brand’s name alone.
How it’s kept. Summaries are filed under a random number rather than your account, and only that number is kept with your account, so that everything you sent can be deleted when you ask. We keep up to two years of weekly summaries.
What brands see. Only reports of totals. Every figure in a report comes from at least 20 people, and anything fewer people are behind is left out, so no one can be picked out. Brands never see your summary, your closet or your account.
Saying no, or changing your mind. Turning trend reports off stops anything more being sent and deletes everything you sent, straight away; so does deleting your account. Reports already made stay as they are, but they only ever hold totals from many people.

We do this with your consent, which you can withdraw as easily as you gave it.

Emailing us

If you email an address at closetboard.app, we keep your email and anything attached to it so we can read it and write back, and our replies too. Email is checked for spam as it arrives: by whether it really comes from who it says, the usual signs of spam, and what we’ve marked as spam before. Ask us and we’ll delete your emails.

AI and weather

Closetboard’s AI is Google’s Gemini API, reached through our server, so Google never gets your account or email address. What’s sent:

Recognising a piece: its photo and cut-out, when you add one (automatic unless you turn off Recognise new photos automatically in Settings → AI), or when you ask it to fill in a piece’s details.
The Advisor, your style consultation and stylist features: a text list of your closet (names, types, colours, how often worn; no photos), your consultation answers and what you ask.
Get the look: the photo you scan, to find the pieces in it.
Reading a shop page our server can’t open: its address, so Gemini can read it.

Google handles what’s sent under its Gemini API terms. We keep only each month’s totals (how many answers, and how many of yours if there’s a monthly limit), never what was asked or answered. For the weather, your rounded location or a city you choose is sent to Open-Meteo.

Hosting

Closetboard runs on Vercel, in London (share links’ pages are served from the United States). The data above is kept in private storage with Vercel or Cloudflare. Like any web host, they briefly log requests (such as IP addresses) to run the service, and we use the address a request comes from, briefly, to stop anyone flooding the service (sending sign-in emails to many people, say).

The stylist directory

Our website lists independent personal stylists so people can find one. Each listing comes from the stylist’s own public website: their business name, city and country, website, services, languages, whether they work online, a starting price only if their site publishes one, and a short description in our words. Never phone numbers, email addresses or street addresses. Nobody pays to be listed. If you’re listed and want anything changed or taken down, tell us (see Questions) and we will.

Cookies on the website

This website uses no cookies, analytics or advertising trackers, and loads nothing from other companies: its fonts, pictures and scripts all come from Closetboard. A share link’s page remembers, in your own browser, a random number and the name you gave, so your answers stay yours when you come back; nothing else is stored. If we ever add something optional, like counting visits, the site will ask first and load it only if you say yes, and Cookie choices at the bottom of each page will let you change your answer.

Your choices and rights

You can see and change what’s in your closet at any time, export it from Settings, and delete your account from Settings: that deletes your account, share links, Circle profile, chats you’re in alone, posts, notification devices, counts (the ad rewards with them) and any trend-report summaries you sent, and ends any work with a stylist (deleting the copy of your closet and, if you’re a stylist, your application, profile and notes). Under UK data protection law you can also ask what we hold about you, have it corrected or deleted, or complain to the Information Commissioner’s Office (ico.org.uk).

Questions

Contact Closetboard through the support link on its App Store page.